The Call Sign Transformation: KHJ-AM to KRTH

Name: The Call Sign Transformation: KHJ-AM to KRTH
Start: 1922-02-01
Location: Unspecified

Change That Rocked the Airwaves

On March 23, 1986, a significant change took place in Los Angeles radio history as KHJ-AM transformed into KRTH. This wasn't just a simple rebranding; it symbolized a shift in the station's identity and its commitment to better serving its audience with a fresh perspective and curated music selections.

KHJ-AM had been a beloved station since its inception, renowned for its dynamic programming and influential DJ personalities. However, as the radio landscape evolved, so too did the demands of listeners. The decision to change to KRTH was driven by a desire to rejuvenate its brand and embrace a more classic hits-oriented format, appealing to a broader demographic.

The Legacy of KHJ-AM

KHJ-AM, originally launched in 1922, earned its stripes as a powerhouse in AM broadcasting. Known for its top 40 hits and vibrant personalities, it became a cultural icon of the 60s and 70s, especially with the legendary DJ Boss Radio, who revolutionized the programming style. It was the soundtrack of an era and provided a platform for rising stars.

The Birth of KRTH

The rebranding to KRTH marked a new chapter for the station, now focusing on classic hits from the 60s and 70s, catering to a more nostalgic audience. Under its new call letters, KRTH became a staple for those yearning for the sentimental sound of their youth, offering a mix of familiar tunes that resonated with listeners.

Impact on the Radio Industry

The transition from KHJ-AM to KRTH mirrored larger trends in the radio industry during the 1980s, as many stations began reevaluating their programming strategies based on listener preferences. This genre shift was crucial for retaining listeners and maintaining relevance in a constantly shifting media environment.

KRTH's Success in the Market

KRTH quickly established itself as a favorite among listeners. The dedication to quality content and engaging presenters helped solidify its place in the competitive Los Angeles radio market. The station thrived as it brought back the best sounds from the past, allowing listeners to reminisce while discovering new layers to familiar tracks.

Going Beyond the Airwaves

Beyond its musical offerings, KRTH became involved in various community events and charitable initiatives, reminding audiences of the importance of radio as a communal space where people could come together. This connection to the local community reinforced listener loyalty and showcased the station's commitment to more than just broadcasting hits.

Fun Fact

KRTH and Its Playlist

The KRTH playlist featured an eclectic mix of artists ranging from The Beatles to Elton John, creating a nostalgic journey for its listeners. This unique blend helped KRTH carve its niche in the radio industry, ensuring it remained relevant through changing times.