The Outrage over the Pepsi Ad featuring Kendall Jenner
In 2017, Pepsi released a commercial featuring model and reality TV star Kendall Jenner. The ad quickly became infamous, sparking considerable backlash for its depiction of protests and social movements. Critics argued that the ad trivialized serious issues such as race relations, police brutality, and social justice movements—topics that had fueled real-life protests across the United States.
Debut of the Kendall Jenner Pepsi Ad
Released as part of Coca-Cola’s efforts to resonate with a younger demographic, the ads depicted Jenner leaving a photoshoot to join a group of peaceful demonstrators. The commercial culminated with Jenner handing a police officer a can of Pepsi, which was intended to be a metaphor for unity and peace. Instead, many viewers perceived it as tone-deaf and dismissive of serious social issues, sparking outrage on social media platforms.
The Reactions to the Pepsi Ad
Upon its release, social media exploded with reactions criticizing the commercial. Hashtags like #KendallJenner and #Pepsi became trending topics as people expressed their discontent. Activists and commentators accused Pepsi of exploiting marginalized communities' struggles for trivial profit. The ad received backlash for suggesting that social justice could be resolved with a soft drink, leading to questions about the authenticity of corporate involvement in social issues.
Pepsi’s Response: Pulling the Ad
In response to the excessive criticism, Pepsi promptly pulled the ad from circulation just 24 hours after its release. The swift backlash exemplified how brands must navigate the complexities of social issues in today's media landscape.
Impact of the Controversy on Advertising
The removal of the ad served as a significant lesson for marketers about the risks of associating their products with social movements. The incident highlighted the fine line between promoting awareness and risking insensitivity. Many brands began reconsidering their advertising strategies following this controversy.
Legacy of the Kendall Jenner Pepsi Ad Scandal
The fallout from the Pepsi advertisement continued to resonate beyond its immediate withdrawal. It sparked conversations about cultural appropriation, marketing ethics, and the responsibilities of corporations in addressing social issues. Media outlets and cultural critics analyzed the impact of the ad for years to come, cementing its place in the history of controversial advertising.
Fun Fact
Kendall Jenner's Role in an Infamous Commercial
Kendall Jenner became a central figure in advertising discussions following the controversy around the Pepsi ad, resonating with both her supporters and critics. Her involvement in the ad has since been frequently discussed in the context of celebrity endorsements and social responsibility.
Additional Resources
Recommended Reading on Advertising and Culture
For those interested in exploring the intersection of advertising and social justice, consider reading "No Logo" by Naomi Klein and "Culture Jam" by Kalle Lasn. These books delve into how brands navigate public perception and cultural movements, providing insight into commercial ethics and strategies.
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