The Launch of WLWI (Now WTHR) TV Channel 13 in Indianapolis

Name: The Launch of WLWI (Now WTHR) TV Channel 13 in Indianapolis
Start: 1957-10-30
Location: Unspecified

The Historic Start of WLWI

WLWI's Inaugural Broadcast

On December 1, 1957, Indianapolis witnessed the birth of a new television channel, WLWI (now known as WTHR). This event marked the introduction of a new source of entertainment and information for the community. Broadcasting as an ABC affiliate, WLWI opened up a realm of possibilities for viewers, with engaging programming ranging from news to entertainment.

Building a Connection with the Community

WLWI managed to quickly establish a strong connection with local audiences. The station became renowned for its commitment to delivering news that mattered to residents of Indianapolis and surrounding areas, ensuring that their voice was heard and their stories aired.

Impact of WLWI on Indianapolis Television

Pioneering Local News Coverage

WLWI set the standard for local news coverage in Indianapolis. The station focused on being the go-to source for breaking news and weather updates, which became critically important to the evolving information landscape of the 1960s and beyond. This made WLWI an integral part of the community's daily life.

Evolution to WTHR

In 1989, WLWI underwent a rebranding and became WTHR, reflecting its growth and commitment to serving the public. This change symbolized not just a new name but a renewed dedication to quality journalism and community service, offering enhanced programming options for viewers.

Fun Fact

WLWI's First Day Viewership

The inaugural broadcast of WLWI captivated a large audience, attracting thousands of viewers in its first few hours. Local residents were eager to witness the launch of their new station, laying the groundwork for a loyal viewership that continues to this day.