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The Rise of Netflix Originals in 2019

The Rise of Netflix Originals in 2019
The Rise of Netflix Originals in 2019

The Impact of Netflix on Film and TV in 2019

Netflix's Most Popular Original Movie: Bird Box

In 2019, Netflix made waves in the entertainment industry by proclaiming that its most popular original movie was Bird Box, starring Sandra Bullock. This psychological thriller quickly became a cultural phenomenon, captivating audiences around the world with its gripping storyline and performances. Set in a post-apocalyptic world, the film follows a mother and her two children as they navigate a treacherous landscape blindfolded to avoid supernatural entities that drive people to insanity. The unique premise and intense suspense contributed to its massive viewership, solidifying Netflix's role as a powerhouse in film production.

The Phenomenon of Bird Box

Upon its release, Bird Box sparked countless discussions and even led to a viral challenge on social media platforms, where users attempted everyday tasks while blindfolded. This phenomenon showcased the film's significant impact on both popular culture and Netflix's viewership metrics, as it amassed over 80 million views in its first month alone, proving that Netflix's investment in original content was paying off.

Stranger Things: Netflix's Beloved Series

The Return of Stranger Things in 2019

Stranger Things, the beloved supernatural drama series created by the Duffer Brothers, was also a standout for Netflix in 2019. The third season of this iconic show debuted to much anticipation and quickly became a fan favorite once again. Set in the 1980s in the fictional town of Hawkins, Indiana, the show blends horror, nostalgia, and adventure, following a group of kids as they encounter strange occurrences and government conspiracies.

The Cultural Significance of Stranger Things

The success of Stranger Things is not only measured by its viewership but also by its impact on 1980s culture. The series references iconic films, music, and fashion from that era, making it a nostalgic trip down memory lane for many viewers. In 2019, it continued to dominate pop culture conversations, showcasing the effectiveness of Netflix's strategy in producing original series that resonate with diverse audiences.

Fun Fact

Bird Box's Unique Marketing Strategy

Netflix creatively marketed Bird Box through a live social media event in which Sandra Bullock invited viewers to join her on a blindfolded journey, emphasizing the film's central theme and generating buzz before its release.

Additional Resources

Recommended Reading on Netflix's Impact

For those interested in exploring the transformation of modern entertainment, consider reading The Netflix Effect: Technology and Entertainment in the 21st Century by Gordon McAlpin. This book offers insights into how Netflix has reshaped the industry and our viewing habits, particularly in the realm of original content.