BOOB Women's 24/7 Maternity Bra (M, Black)

Introducing the BOOB Women's 24/7 Maternity Bra, a harmonious blend of style, comfort, and functionality crafted to meet the diverse needs of expectant and nursing mothers. Made with sustainable, moisture-wicking lyocell (92%) and elastane (8%), this bra not only prioritizes your comfort but also shows a commitment to the environment. Feel good about your choices while enjoying the luxurious softness that keeps you feeling dry and comfortable throughout the day and night. Designed with a...

Introducing the BOOB Women's 24/7 Maternity Bra, a harmonious blend of style, comfort, and functionality crafted to meet the diverse needs of expectant and nursing mothers. Made with sustainable, moisture-wicking lyocell (92%) and elastane (8%), this bra not only prioritizes your comfort but also shows a commitment to the environment. Feel good about your choices while enjoying the luxurious softness that keeps you feeling dry and comfortable throughout the day and night. Designed with a U-back and easy pullover style, it effortlessly adapts to your changing body, making it a must-have for every pregnant or postpartum journey.

• Sustainable Materials: Crafted from 92% moisture-wicking lyocell derived from sustainable sources, ensuring your body stays dry.
• Non-Toxic Certification: Made from OEKO-TEX certified fabric, ensuring no harmful substances are present, making it safe for you and your baby.
• Quick Nursing Access: Features a soft pull-aside system for easy breastfeeding without the hassles of clips or hooks.
• U-Back Design: The pullover style allows for a comfortable fit without any constriction, perfect for relaxation or sleep.
• Versatile Usage: Ideal for nursing, yoga, traveling, or casual wear, adapting seamlessly to your body with every stage of motherhood.

Target Audience

• Pregnant women looking for comfortable nursing wear.
• New mothers seeking easy access for breastfeeding.
• Individuals prioritizing sustainable fashion choices.
• Women needing a versatile bra for yoga or casual outings.
• Anyone recovering from surgery needing a soft, non-restrictive garment.

This maternity bra shines particularly during the postpartum phase, where comfort and accessibility are paramount. Whether you're nursing at home or out and about, this bra makes the process hassle-free.

• Baby showers – a thoughtful, practical gift for expecting mothers.
• First days at home with the newborn, ensuring maximum comfort.
• Yoga classes for mothers looking to maintain wellness and comfort.
• Everyday casual wear, proving stylish yet functional for daily routines.
• Post-surgery recovery, aiding in comfort without constriction.

Comparison with Competitors

When comparing the BOOB Women's 24/7 Maternity Bra with other nursing bras on the market, it stands out due to its commitment to sustainability and comfort. Many competitors use synthetic fabrics that can be uncomfortable during extended wear. However, this bra's eco-friendly materials and unique U-back design not only prioritize your needs but also ensure you remain stylish. Unlike many nursing bras that require tedious unhooking, the pull-aside functionality offers immediate access for breastfeeding, making it a true game-changer for busy moms.

You will love the BOOB Women's 24/7 Maternity Bra not just for its practical features, but for the peace of mind it provides. Knowing you are choosing a product made with care for both people and the planet creates an emotional connection with your purchase. It seamlessly combines comfort and style, ensuring that you can confidently embrace motherhood, whether you're snuggled at home or out enjoying daily activities. This bra promises to be your reliable companion throughout the beautiful journey of motherhood.