Contagious: Why Things Catch On
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Be The Reason Someone Smiles Today
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Contagious: Why Things Catch On
13.12
Discover the captivating insights of Jonah Berger's bestseller, “Contagious: Why Things Catch On.
Specification
| manufacturer | Simon & Schuster Audio |
|---|---|
| releaseDate | 2013-03-05T00:00:00-00:00 |
| languages | [ Published Value = English ] [ Original Language Value = English ] |
| productGroup | Audible |
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FAQ
What is STEPPS?
STEPPS is an acronym created by Jonah Berger that stands for Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. These are the six principles that explain why things catch on.
Who would benefit from reading this book?
This book is particularly useful for marketers, business owners, students interested in marketing or psychology, and anyone curious about viral phenomena.
Is this book suitable for beginners in marketing?
Absolutely! 'Contagious' presents its concepts in an easily digestible manner, making it ideal for those new to marketing.
Can this book help in real-world marketing strategies?
Yes, it provides practical insights and examples that can be directly applied to develop effective marketing strategies.
Does the book offer any examples?
Yes, the book is filled with real-world examples that illustrate each of the STEPPS principles vividly.
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13.12
- 100+ Sold in the past week
- 💥 300+ people added this to wishlists
- ⏳ Limited quantity — order now
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