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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) 10.34
Visit and buy
  • 100+ Sold in the past week
  • 💥 300+ people added this to wishlists
  • ⏳ Act fast — limited stock available
  • ⭐️ Trusted by shoppers
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
10.34
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manufacturer Harper Business
height 8
weight 0.50044933474
width 0.65
length 5.31
releaseDate 2014-01-28T00:00:01Z
languages [ Published Value = English ] [ Original Language Value = English ] [ Unknown Value = English ]
productGroup Book
FAQ

What is 'Crossing the Chasm' about?

It discusses strategies for marketing and selling disruptive technology products to mainstream customers.

Who is the author of this book?

The book is authored by Geoffrey A. Moore, a leading expert in technology marketing.

Why is this book important for entrepreneurs?

It offers a framework for understanding the market dynamics that can help guide successful product launches.

Is this book suitable for beginners?

Yes, it is written in an accessible manner, making it suitable for both beginners and experienced professionals.

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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) 10.34
Visit and buy
  • 100+ Sold in the past week
  • 💥 300+ people added this to wishlists
  • ⏳ Act fast — limited stock available
  • ⭐️ Trusted by shoppers