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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

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12.99
(2 K)
Teenager Adult Senior Tech Startup Founder Sibling
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  • 100+ Sold in the past week
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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) 12.99
Visit and buy
  • 100+ Sold in the past week
  • 💥 300+ people added this to wishlists
  • ⏳ Hurry — stock running out!
  • 📈 Top-rated choice
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
12.99
Visit and buy
Specification
manufacturer Harper Business
releaseDate 2014-01-28T00:00:00.000Z
languages [ Published Value = English ]
productGroup Digital Ebook Purchas

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FAQ

What is the focus of 'Crossing the Chasm'?

The book focuses on marketing and selling high-tech products to mainstream customers, particularly understanding the transition from early adopters to early majority.

Who is the target audience for this book?

Primarily entrepreneurs, marketing professionals, and individuals involved in technology product management, but it is beneficial for anyone interested in business strategy.

What are the key takeaways from the book?

Some key takeaways include understanding different market segments, knowing how to create compelling reasons for customers to buy, and strategies for capturing market share quickly.

Is this book suitable for beginners in business?

Yes, the book is written in an accessible manner that can be understood by beginners while still providing valuable insights for more seasoned professionals.

Reviews
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) 12.99
Visit and buy
  • 100+ Sold in the past week
  • 💥 300+ people added this to wishlists
  • ⏳ Hurry — stock running out!
  • 📈 Top-rated choice

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