Influence: Science and Practice is an
extraordinary exploration into the realm of persuasion and social
influence, masterfully authored by a well-known figure in the
field. This gripping text serves not only as an academic resource
but also as a practical guide for anyone seeking to understand the
subtleties of influence in everyday situations. It integrates
real-life examples to vividly illustrate just how frequently
influence occurs around us, allowing readers to recognize and
navigate...
Show more Influence: Science and Practice is an extraordinary exploration into the realm of persuasion and social influence, masterfully authored by a well-known figure in the field. This gripping text serves not only as an academic resource but also as a practical guide for anyone seeking to understand the subtleties of influence in everyday situations. It integrates real-life examples to vividly illustrate just how frequently influence occurs around us, allowing readers to recognize and navigate these dynamics effectively. With rich citations drawn from both recent and classical research, this work stands firmly on the shoulders of psychological science.
As you delve deeper, you'll encounter strategies to resist unwanted influence attempts, granting you the tools necessary to safeguard against manipulation. The book's structure is designed to enhance your learning experience, with thought-provoking study questions and critical thinking items that encourage engagement with the material. What sets this book apart is the author’s frequent engagement with esteemed organizations like IBM, the Mayo Clinic, and NATO, where he discusses profound themes such as “The Power of Ethical Influence.”
In its latest edition, the book tackles prevalent social influence effects noted in popular culture, such as the alarming contagion of obesity among youth and the influencing factors behind mass violence incidents like those at Virginia Tech and Northern Illinois University. The updated material also delves into how new technologies, including online advertising and subliminal messaging, harness persuasive techniques to influence behavior.
Moreover, this edition features expanded insights into compliance principles across diverse cultures, integrating valuable findings from Latin America, the Far East, and Central Europe. The integration of neuroscience evidence illustrates how our brains process influence, including the surprising heuristic that equates price with quality, demonstrating how we often perceive more expensive items as superior.
In addition to academic rigor, the book introduces a new and enhanced section on “how to say no,” providing evidence-based insights to help readers recognize their unique vulnerabilities to various persuasion techniques. Notably, it boasts twice the number of Reader Reports—first-person narratives from individuals who have experienced these principles, which have proven to be the most cherished feature of previous editions. Influence: Science and Practice is not merely a book; it is a transformative tool that empowers you to master the art of influence and become an informed participant in your social world.
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