Joico Color Balance Purple Shampoo | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 1.7 Fl Oz

Introducing the transformative Joico Color Balance Purple Shampoo, a revolutionary product designed to give your hair the care it deserves. This gentle cleanser expertly neutralizes unwanted yellow and warm tones, leaving your locks bright and vibrant. With violet pigments that attach directly to hair, it effectively counters yellow tones in an instant, ensuring your hair remains fresh and radiant. The infusion of green tea extract and UV absorbers helps...

Introducing the transformative Joico Color Balance Purple Shampoo, a revolutionary product designed to give your hair the care it deserves. This gentle cleanser expertly neutralizes unwanted yellow and warm tones, leaving your locks bright and vibrant. With violet pigments that attach directly to hair, it effectively counters yellow tones in an instant, ensuring your hair remains fresh and radiant. The infusion of green tea extract and UV absorbers helps maintain your hair's color, combatting fading and tonal changes over time.

What sets this shampoo apart is its Smart Release Technology, a unique liposome delivery system that continuously releases essential ingredients like rosehip oil, arginine, and keratin. These components work synergistically to repair, strengthen, and protect your hair from the daily rigors of styling. With keratin actively seeking out damage, this shampoo helps replenish lost proteins, resulting in stronger and healthier-looking locks.

Suitable for all hair types and colors, the Joico Color Balance Purple Shampoo has received rave reviews from customers who have noted its exceptional cleaning ability and appealing fragrance. Many users have found that unlike other shampoos, this one does not leave behind any purple dye residue in the shower or on towels, making it a practical addition to your hair care routine.

Whether you have silver, blonde, or highlighted hair, this product is a must-have in your beauty arsenal. Experience the more vibrant, healthier hair you've always wanted with Joico's premium formulation.