SAFAVIEH Soho Collection Area Rug - 6' Round, Black & Beige, Handmade Viscose & Wool, Ideal for High Traffic Areas in Living Room, Bedroom (SOH655Z)

Introduce a stunning focal point into your living space with the SAFAVIEH Soho Collection Area Rug. Measuring a generous 6 feet in diameter, this exquisite plush area rug seamlessly combines elegance and practicality. Handcrafted from premium New Zealand Wool, it boasts unparalleled durability while retaining a soft, luxurious feel underfoot. The striking black and beige design complements any room decor, making it an ideal choice for both modern and traditional...

Introduce a stunning focal point into your living space with the SAFAVIEH Soho Collection Area Rug. Measuring a generous 6 feet in diameter, this exquisite plush area rug seamlessly combines elegance and practicality. Handcrafted from premium New Zealand Wool, it boasts unparalleled durability while retaining a soft, luxurious feel underfoot. The striking black and beige design complements any room decor, making it an ideal choice for both modern and traditional interiors. Perfect for high traffic areas, this rug is designed to endure while adding a touch of sophistication and warmth to your home.

• Handmade Quality: Each rug is skillfully crafted to ensure longevity and charm, making it a cherished item for years to come.
• Luxurious Wool: Made from New Zealand Wool, this area rug exhibits natural resilience and elegant texture that your feet will love.
• Versatile Style: The black and beige colorway offers effortless coordination with any color scheme or furniture style.
• Size Matters: With a round dimension of 6 ft, it fits beautifully in various settings, from living rooms to bedrooms.
• High Traffic Resilience: This rug is specifically designed for areas with heavy foot traffic, ensuring it remains stunning over time.
• Easy Maintenance: Simple to care for, keeping it looking fresh and beautiful is a breeze.

Target Audience

• Homeowners looking for durable yet stylish decor.
• Interior designers seeking versatile pieces for projects.
• Individuals planning to enhance high traffic areas.
• Families needing comfortable and affordable flooring options.
• Anyone with an appreciation for handmade artistry.

Enhance your home aesthetic with this stunning rug, perfect for special occasions and more.

• Housewarming parties, adding a cozy touch to a new space.
• Wedding gifts for couples starting their life together.
• Birthdays for those who appreciate home decor.
• Seasonal redecorating and refresh projects.
• Anniversary celebrations to give a special touch to a loved one’s home.

Comparison with Competitors

What sets the SAFAVIEH Soho Collection Area Rug apart from similar offerings on the market is its unique combination of handmade craftsmanship and the high-quality New Zealand Wool. Unlike standard machine-made rugs, this gorgeous piece is not only more durable but also resonates with artisanship that mass-produced options can't provide. Its ability to withstand high traffic while maintaining aesthetic appeal makes it a superior choice for busy households.

Imagine sinking your feet into the velvety soft fibers of this rug after a long day. The SAFAVIEH Soho Collection Area Rug transforms your space into a serene retreat, enhancing not just the decor but also your daily living experience. It’s more than a rug; it’s a lifestyle upgrade that draws warmth and comfort into your home, inviting friends and family to gather around joyfully.