Tamagotchi – Omar Apollo

"Tamagotchi" by Omar Apollo is a dynamic and catchy song from his album Ivory, which showcases his unique blend of R&B, pop, and Latin influences. Produced by the renowned Pharrell Williams and Chad Hugo, the track stands out for its infectious rhythm and bilingual lyrics that reflect Apollo’s multicultural background.

The song starts with Apollo singing in Spanish, mentioning luxury brands and setting a scene of desire and materialism. The lines "Quiere ese Louis Vuitton / Uh, no me deja en paz con ese cabrón" (She wants that Louis Vuitton / Uh, she won't leave me alone with that guy) illustrate a scenario where the pursuit of luxury creates tension. This bilingual approach not only highlights his heritage but also adds a layer of complexity to his storytelling​ ( NotjustOk)​​ ( lyricsfa.com)​.

As the song progresses, Apollo switches to English, delivering lines with a smooth and rhythmic flow. The chorus, "Feel on my waistline / I'm in LA, four hours away / Just hit me on FaceTime," conveys a sense of physical and emotional closeness, despite the geographical distance. This use of modern communication (FaceTime) to bridge gaps in relationships is a relatable theme in today's digitally connected world​ ( lyricsfa.com)​​ ( LETRASBOOM.COM)​.

The recurring theme of luxury and desire is evident in the pre-chorus and chorus. Phrases like "Bitch, I'm making bread / Sound like Pavarotti / Bitch, my bag Céline" emphasize success and the trappings of wealth, while also touching on the superficial aspects of fame. Apollo’s reference to Pavarotti and Céline bags juxtaposes high culture with street vernacular, showcasing his eclectic influences and versatile lyrical style.

In the second verse, Apollo returns to Spanish, further emphasizing his multicultural identity. He describes being followed by fans on tour and having money to spend, highlighting the perks and pressures of his rising fame. The lines "Ando de gira y todos me siguen, los chicos me quieren tocar / Tengo dinero y ando soltero, dime lo que quiere' comprar" (I'm on tour and everyone follows me, the guys want to touch me / I have money and I'm single, tell me what you want to buy) depict a life of excess and the constant attention he receives from fans.

"Tamagotchi" is a testament to Omar Apollo's ability to blend different musical styles and languages seamlessly. It captures the duality of his experiences and the balancing act between his personal desires and public persona. The track's production by Pharrell Williams and Chad Hugo adds a polished and energetic feel, making it a standout piece on the Ivoryalbum.