Apple Event 2025: iPhone 17, Watch Ultra 3 & iOS 26

Apple Event 2025 is officially happening September 9 at 1 p.m. ET, streaming live on Apple.com, YouTube, and the Apple TV app. The event will unveil the highly anticipated iPhone 17 lineup, including the iPhone 17 Pro Max, iPhone 17 Air, and base models, with a focus on improved battery life and camera capabilities. Also expected is the debut of the Apple Watch Ultra 3, featuring a brighter display and enhanced satellite SOS. The launch of iOS 26 with its new Adaptive Power Mode brings deeper performance control. Learn about the iphone 17 release date, pre-order dates, and pricing leaks. Stay tuned for our full Apple Event 2025 announcements list and recap, plus links to the official replay video on YouTube.

1. What time is the Apple Event EST?

2. What to Expect at the Apple Event 2025

3. 4 iPhone 17 Lineup

4. Apple Watch Series 11 and Ultra 3

5. AirPods Pro 3 and AirPods Max 2

6. iOS 26 Launch

7. Where to Watch & How to Pre-Order

8. Apple Event 2025 Announcements Recap  
9. FAQS

🕐 What time is the Apple Event EST? Date, Time & Where to Watch

Start time (EST and other zones)

If you’re asking “what time is the Apple event EST?”, it begins 1:00 PM ET (EDT) on Tuesday, September 9, 2025—that’s 10:00 AM PT. In the U.K. it’s 6:00 PM BST; in Sydney 3:00 AM AEST (Sept 10).

Where to watch the Apple Event 2025

Stream it live on:

• apple.com (event stream)
• YouTube (Apple’s official channel)
• Apple TV app (iPhone, iPad, Mac, and Apple TV)

These are Apple’s official platforms, and the replay typically appears shortly after the show.

Takeaway: Block 1:00 PM ET and watch on Apple’s site, YouTube, or the Apple TV app for the full “Awe Dropping” keynote.

🎉 Announcements List & Recap—What to Expect at the Apple Event 2025

Apple’s September keynote kicks off Tuesday, September 9 at 1 p.m. ET (10 a.m. PT)—here’s your apple event 2025 announcements list and recap in one glance. Expect the iPhone 17 lineup, new Apple Watch models, AirPods Pro 3, and iOS 26’s big redesign.

iPhone 17 lineup

• Four models expected: iPhone 17, 17 Air, 17 Pro, 17 Pro Max.
• Headline slot with the largest lineup shake-up in years.

Apple Watch Series 11 & Ultra 3

• Series 11 and Ultra 3 tipped for the same stage; pricing likely unchanged.
• Rumors include size tweaks, performance boosts, and health features.

AirPods Pro 3

• AirPods Pro 3 expected; a higher-end variant could follow later.

iOS 26

• Public launch window: mid-September, following the event.
• Major Liquid Glass UI overhaul plus app updates across the system.

📱4 iPhone 17 Lineup—Release Dates, Models, and Key Upgrades

Release Schedule and Pre-Order Dates

Apple’s new iPhone release date cadence holds: the iPhone 17 release date is slated after a Sept 9 unveiling, with pre-orders on Friday, Sept 12, and first deliveries from Friday, Sept 19. This matches multiple event guides and preorder trackers.

Takeaway: Mark your calendar—announce Sept 9 → pre-order Sept 12 → in-store/doorstep Sept 19.

Model Overview

• iPhone 17 (Standard, 6.3-inch)—Expected to keep the $799 entry price; Apple is also enlarging the base model to 6.3 inches to align with Pro sizing.
• iPhone 17 Air (ultra-thin, 6.6-inch)—New mid-tier model replacing Plus; rumored $899–$949 positioning.
• iPhone 17 Pro (6.3-inch)—A19 chip, camera overhaul; analyst estimates put the start at $1,099 (+$100 YoY).
• iPhone 17 Pro Max (6.9-inch)—The flagship retains the $1,199 starting price in estimates.

Takeaway: The lineup expands with the iPhone 17 Air between the standard and Pro, while the Pro/Pro Max keep their display sizes and premium tiers.

Design and Feature Highlights

• New camera island/bar on Air and Pro models; the standard 17 keeps a dual-camera bump. Expect broader 120 Hz ProMotion across the range.
• Triple 48 MP cameras on Pro Max (Wide, Ultra-Wide, Telephoto) with 8× optical zoom rumored for Pro models; 8K video has also been floated.
• Better selfie camera: all models are tipped to move to 24 MP front-facing hardware for sharper detail and cropping.
• Chips & thermals: The A19/A19 Pro family plus vapor-chamber cooling are called out in roundups as Apple targets sustained performance.

Takeaway: Expect visible hardware changes (camera bar) and meaningful imaging upgrades—especially the iPhone 17 Pro Max for camera/zoom—plus a revamped front camera and improved thermals.

Price Expectations and Market Positioning

• Analyst consensus pegs U.S. starting prices at $799 (17), $899–$949 (17 Air), $1,099 (17 Pro), and $1,199 (17 Pro Max).
• Recent cheat-sheet tables imply 256 GB as the Pro’s base tier—helping explain the higher starting price—with storage ladders stepping up from there. (Helpful context for “apple event 2025 iPhone 17 Pro Max price” searches.)

Takeaway: Pricing strategy holds the line at the top end while inserting iPhone 17 Air as a sleek mid-tier option—expect strong upsell pressure to Pro for camera and storage.

⌚ Apple Watch Series 11 and Ultra 3—Specs, Release Date, and Price

Release Date and Pricing

Apple Watch Series 11, Apple Watch Ultra 3, and the 3rd-gen Apple Watch SE are expected to debut alongside iPhone 17 at Apple’s September 9 event. Macworld’s event guide and watch roundup align on this timing.

Expected starting prices: Series 11 from $399, Ultra 3 from $799, and SE (3rd-gen) from $249.

Takeaway: Plan for pre-orders immediately after the keynote and pricing consistent with prior generations.

Series 11 Highlights

Series 11 focuses on practical upgrades without a major redesign. It is tipped to ship in 42 mm and 46 mm sizes with a new S11 processor, 5G (RedCap) cellular, high blood pressure detection, and watchOS 26 features.

• Sizes: 42 mm / 46 mm; design largely unchanged from Series 10.
• Chip & connectivity: S11; 5G expected for cellular models.
• Health: blood-pressure monitoring is widely tipped for 2025.

• Software: watchOS 26 adds AI-assisted features like Workout Buddy and Live Translation.

  Takeaway: Series 11 aims at mainstream users who want the latest health and connectivity upgrades without changing the familiar form factor.

Ultra 3 Innovations

Ultra 3 is expected to keep its rugged profile while pushing display tech forward. Code in iOS 26 betas points to a higher-resolution panel (422×514)—a bump over Ultra 2—suggesting slimmer bezels and a slightly larger display; MicroLED has also been rumored.

• Case/display: rumors say the 49 mm case remains, but with a roomier screen area.
• Connectivity: 5G and satellite messaging are on the table for Ultra 3.

• Health: blood-pressure detection is expected to feature here as well.

  Takeaway: Choose Ultra 3 if you want the biggest, brightest Apple Watch with a rugged build, enhanced connectivity (including potential satellite), and the most advanced screen tech.

SE (3rd-Gen) Expectations

SE (3rd-gen) is positioned as the value model with meaningful updates: larger 41/45 mm sizes, S11 processor, LTE option, ECG, and watchOS 26—all starting from $249. A plastic-case option has been rumored, though reports suggest production uncertainty.

Takeaway: SE 3 offers a lower-cost path to current watchOS and core health features for families and first-time buyers.

Apple Watch Series 11 vs. Ultra 3: Which to Choose?

• Pick Series 11 if you want a lighter, everyday watch with new health tools, 5G, and watchOS 26 polish at the most accessible flagship price.

• Pick Ultra 3 if you need maximum durability and battery headroom, the largest display, and the most robust connectivity (including satellite on Ultra).

  Takeaway: Series 11 fits most users; Ultra 3 is the performance choice for outdoor, endurance, and pro workflows.

🎧 AirPods Pro 3 and AirPods Max 2—What We Know

Apple is widely expected to unveil AirPods Pro 3 at the September 9 “Awe Dropping” iPhone event. By contrast, AirPods Max 2 are not expected until 2026–2027.

AirPods Pro 3 Release Date

Most reports point to a debut during the Sept 9 keynote alongside the iPhone 17 and new Apple Watch models. If they don’t appear on stage, look for a late-fall release.

Takeaway: Treat Sept 9 as the primary window; October/November is the fallback.

Design and Feature Rumors

Expect a similar external design with in-ear heart rate and temperature sensors, plus efficiency gains from an updated audio platform.

Notable tweaks:

• Charging case upgrade with touch controls; slightly smaller form factor.

• Live Translation is frequently rumored; timing may slip, but Apple’s iOS 26 push makes it a headline feature to watch.

  Practical tip: Fitness users can expect tighter Apple Health integration if HR sensing ships as rumored.

Price Expectation

Apple has held AirPods Pro at $249 (US) since 2019, and Macworld doesn’t expect a hike; in the UK, pricing could revert to £249.

Current AirPods price context (US/UK):

• AirPods 4: $129 / £129
• AirPods 4 with ANC: $179 / £179
• AirPods Pro 2: $249 / £229

• AirPods Max: $549 / £499

  Takeaway: Plan on $249 for Pro 3; watch for regional adjustments in the UK.

📲 iOS 26 Launch—Release Date and New Features

Launch Timing

Apple historically ships new iOS versions about a week after the September iPhone keynote; for iOS 26, that points to a mid-September public release. 9to5Mac’s schedule analysis and the arrival of beta 9 reinforce that timeline, with the public beta already available for testers.

Takeaway: Expect the iOS 26 final release shortly after the Sept 9 event, with broad rollout in mid-September.

Liquid Glass Design

iOS 26 debuts Apple’s new Liquid Glass design language—a translucent material that reflects surroundings and dynamically shifts to keep content in focus. It modernizes the system’s look while staying familiar, extending across iPhone and Apple’s broader platforms.

The redesign reaches app icons, menus, Control Center, and notifications and introduces rounded controls, layered interface elements, and morphing menus that adapt to context.

Takeaway: Liquid Glass is the largest visual refresh since iOS 7 and affects every major surface you touch in iOS 26.

New Features in iOS 26

Headline additions include:

• Floating & pop-out menus for faster navigation.
• Streamlined Camera app layout.
• New Games and Preview Apps.
• Live translation features.
• Genmoji & Image Playground enhancements.
• Call screening and hold assist for calls.

Beyond the design, iOS 26 focuses on practical communication upgrades: real-time translation in Phone/FaceTime, smarter spam screening and hold assist during calls, and additional Messages options (e.g., polls) to drive everyday utility.

Takeaway: The new UI is paired with tangible quality-of-life tools that simplify calling, messaging, and everyday navigation.

Supported Devices and Adoption Tips

Apple lists iPhone 11 and newer (plus iPhone SE 2nd gen and later) as compatible with iOS 26. Before upgrading, back up your iPhone, review app/plugin compatibility, and consider trying the public beta on a secondary device if you want early access.

Takeaway: Most recent iPhones are supported—prep with a backup, then update when the final build lands in mid-September.

📺 Where to Watch & How to Pre-Order (Apple Event 2025)

Watch live & replay

Stream the keynote on Apple’s Events page and the Apple YouTube channel at 1 p.m. ET (10 a.m. PT); the full replay will be available shortly after the stream ends. You can also follow along via the official Apple Events (video) podcast.

Pre-orders & dates

iPhone 17 pre-orders open Friday, Sept 12, at 5 a.m. PT / 8 a.m. ET; launch is Friday, Sept 19. Apple Watch Series 11 and Ultra 3 are expected to follow the same Sept 12 preorder window with Sept 19 availability.

• Use the Apple Store app for the fastest checkout; complete the iPhone Upgrade Program pre-approval in advance.
• Have carrier logins/trade-in details ready; consider in-store pickup for launch-day availability.
• If stock slips, check Apple’s YouTube replay and product pages for restock alerts and model ETAs.

Takeaway: Watch live on Apple.com/YouTube, then lock in pre-orders at 8 a.m. ET on Sept 12 to maximize launch-day delivery or pickup.

📋 Apple Event 2025 Announcements Recap  

Apple Event 2025 arrives Sept. 9 at 1 p.m. ET, spotlighting iPhone 17 Pro Max, the ultra-thin 17 Air, Apple Watch Ultra 3, and iOS 26. Expect Apple to share pre-order timing (tipped for Sept. 12) and an on-sale date near Sept. 19, while iOS 26’s Adaptive Power Mode headlines software updates. Ultra 3 is expected to add a sharper 422×514 display and satellite-enabled SOS, and Pro Max rumors point to the first 5,000-mAh-class iPhone battery. After the keynote, check our announcements recap and YouTube replay links for final pricing, specs, and pre-order details.