What happened today in history?
What happened
today in history?
Jan 22
Back

Milwaukee Bucks and Phoenix Suns: The 1968 NBA Expansion

The Historic 1968 NBA Expansion

In a significant move for professional basketball, the NBA announced an expansion that awarded franchise licenses to two new teams: the Milwaukee Bucks and the Phoenix Suns. This decision not only transformed the landscape of the league but also introduced new fan bases and regional rivalries that continue to shape the NBA's culture today.

The decision to add these teams in 1968 was a result of the NBA’s aim to grow its popularity, particularly in areas that were showing interest in the sport. The Bucks and Suns were chosen after a rigorous selection process which considered various factors, including market size, potential fan engagement, and the prevailing interest in basketball within the cities.

Milwaukee Bucks: A New Beginning

The Milwaukee Bucks were founded as part of this expansion and immediately captured the attention of basketball enthusiasts. Led by a strong roster including future superstar Kareem Abdul-Jabbar, who was originally known as Lew Alcindor, the Bucks made an instant impact. Their inaugural season culminated in an NBA Championship victory in 1971, making them one of the most successful expansion teams in league history.

Phoenix Suns: Rising from the Desert

Simultaneously, the Phoenix Suns entered into the league with hopes of bringing basketball to Arizona. Initially, the Suns faced challenges, but with determination and a growing fan base, they established themselves as a competitive team by the mid-1970s, even reaching the NBA Finals in 1976. Their introduction brought the thrill of professional basketball to the southwest, which had been relatively underserved up to that point.

Legacy of the Expansion Teams

The inclusion of the Bucks and Suns marked a pivotal point in the NBA’s expansion efforts. These teams set the stage for future franchises and have since built robust legacies that engaged communities and fostered a love for basketball across the United States.

The Bucks and Their Impact

The Bucks have consistently been a strong contender in NBA playoffs, with numerous playoff appearances and a dedicated fan base that has supported the team through the highs and lows. The 1971 Championship brought Milwaukee onto the national stage, setting a precedence for future success.

The Suns’ Development in the League

The Suns have developed a rich history characterized by fast-paced gameplay and exciting players. Their iconic purple jerseys and up-tempo style of play won over many fans, solidifying their status in the league. Players like Steve Nash and Charles Barkley have become household names, showcasing the franchise's commitment to excellence.

Fun Fact

Milwaukee Bucks’ Interesting Fact

The Bucks became the fastest expansion team to win an NBA Championship by achieving this feat just three years after their inception. This remarkable success has set a benchmark for other expansion teams looking to make an impact.

Additional Resources

Recommended Reading on NBA Expansion

For those interested in delving deeper into the NBA's history and expansion efforts, consider reading "The Book of Basketball" by Bill Simmons and "The NBA: A History of Hoops" by Rachael O'Connor. Both works provide a comprehensive view of the league's journey and pivotal events that shaped its evolution.