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The Birth of HARIBO: A Sweet Revolution

Founding of HARIBO in 1920

Hans Riegel: The Visionary Entrepreneur

In the year 1920, Hans Riegel, a skilled confectioner from Bonn, Germany, embarked on an ambitious journey to create a candy empire. He laid the foundation of HARIBO—an acronym derived from his name and his hometown, HAns RIegel BOnn. With his passion for sweets and a clear vision, Hans aimed to produce high-quality gummy candies that would delight children and adults alike.

The Early Days of HARIBO

Starting with just a small workshop and a handful of employees, Hans Riegel began crafting his first confectionery masterpiece: the gummy bear. This little treat evolved into a beloved icon, paving the way for HARIBO's success. The candies quickly captured the hearts of consumers, and the brand began to gain popularity not just in Germany but soon across the globe.

The Expansion of HARIBO's Sweet Legacy

Innovative Products and Global Reach

As HARIBO grew, so did its product line. Hans Riegel's commitment to quality and innovation led to the creation of a variety of gummy shapes and flavors, turning HARIBO into a household name. The brand's motto, "Kids and grown-ups love it so, the happy world of HARIBO," reflects its universal appeal. Over the decades, HARIBO expanded its reach internationally, establishing production facilities in several countries.

Impact on the Confectionery Industry

With his pioneering spirit, Hans Riegel not only transformed the candy industry but also set a benchmark for quality and taste in confectionery. HARIBO has remained a leader in the market, with its delightful gummy bears and other products continuing to bring joy to consumers worldwide. The company’s innovative approach and marketing strategies established it as a pillar of the sweet industry, inspiring countless other confectioners.

Fun Fact

A Sweet Milestone: The Gummy Bear's Journey

Did you know that the original HARIBO gummy bear was introduced in 1922, just two years after the company was founded? These little gelatin treats have gone on to become one of the most iconic candies in the world, celebrating their 100th anniversary in 2022!

Additional Resources

Recommended Reading on HARIBO

For more about the captivating story of HARIBO and its impact on the candy industry, consider reading "Candy: A Century of Sweetness" or "The Candy Land Chronicles".