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[ Dec 12 ]
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The Birth of Q-104: A Shift in New York Radio

The Change from WNCN to Q-104

WNCN's Classic Format Era

For many years, **WNCN** was a staple in New York City, known for its **classic music format** that catered to an audience seeking classical and traditional music. However, as musical tastes shifted in the early 1990s, the station faced increasing competition and declining ratings.

The Transition to Rock with Q-104

In 1993, the iconic shift occurred as **WAQX 104.3**, branded as **Q-104**, took over the airwaves. Embracing a rock format, **Q-104** targeted a younger, more vibrant audience, marking a significant change in New York’s radio landscape.

The Impact of Q-104's Launch

Enhancing New York's Rock Scene

The introduction of **Q-104** not only energized the music scene but also provided a platform for emerging rock artists and iconic bands. Listeners flocked to hear their favorite classic rock anthems alongside the latest hits from the genre.

Cultural Phenomenon and Listener Reception

The launch of **Q-104** resonated deeply with New Yorkers, leading to a surge in listeners. The station became a cultural phenomenon, famous for its lively DJs and engaging programming, effectively filling the void left by **WNCN**.

Fun Fact

Q-104's Unique Branding

Did you know that **Q-104** became known for incorporating local music events and concerts into its programming? This not only supported local artists but also enriched the community’s rock culture!

Additional Resources

Recommended Reading on Radio History

For those interested in exploring more about the evolution of radio, consider reading **“The Radio Station: Broadcast, Satellite, and Internet”** by **Michael C. Keith** and **“Radio: The Book”** by **Jim Laird**, both of which provide fascinating insights into the industry.