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Postcard Revolution: The 1901 Change in Mailing Terminology

The Emergence of the Postcard Era

Private Companies and Postcards

The year **1901** marked a significant turning point in the history of mailing when private companies in the United States were officially allowed to use the term "postcard". Before this change, these cards were primarily labeled as **"Private Mailing Cards"** or often referred to as **"souvenir cards"**. This new designation not only revolutionized how these cards were perceived but also increased their popularity among the masses.

The Evolution of Souvenir Cards

Originally, these scheduled mailing cards served as a means for people to communicate informally with friends and family. Known for their unique illustrations and messages, **souvenir cards** played an essential role in the sharing of experiences and travel memories. With the addition of the "postcard" label, these simple expressions of sentiment became more mainstream, and the market for them began to flourish.

The Impact of the 1901 Change

Increased Popularity of Postcards

The allowance for private companies to brand their cards as postcards led to a surge in production and distribution. By marketing these cards as postcards, businesses could tap into postal services for broader outreach, which significantly increased their circulation. Consequently, this change not only enhanced mailing practices but also birthed a colorful industry of printed postcards that reflected art, photography, and advertisements.

Postcards as Cultural Artifacts

As **postcards** gained popularity, they transformed into cultural artifacts that captured the essence of different eras. These cards not only served as quick messages but also as collectible items depicting iconic landmarks, local culture, and trends of the time. They became a staple of communication, especially during holidays and travels, making postcards a cherished part of American culture.

Fun Fact

The First Postcard

The very first postcard is believed to have been created in 1840 in the United Kingdom by **Sir Henry Cole**, though it took many decades, including the significant change in 1901, for the postcard to achieve its modern form and status in mailing systems.

Additional Resources

Recommended Reading on Postcards

For those interested in diving deeper into the world of postcards, consider exploring "The Postcard Age: Selections from the Museum of Modern Art" or "Postcards from the Past: The Story of Postcards". These books provide fascinating insights into how postcards impacted culture, communication, and artistic expression throughout history.