Walter Kennedy's Tenure as NBA Commissioner Begins

Name: Walter Kennedy's Tenure as NBA Commissioner Begins
Start: 1920-09-01
Location: Unspecified

Walter Kennedy: The New Face of the NBA

In 1963, the National Basketball Association (NBA) saw a significant change in leadership when Walter Kennedy took over as commissioner. Succeeding the pioneering Maurice Podoloff, Kennedy's arrival marked the beginning of a transformative era for the league. He was tasked with the responsibility of expanding the NBA's reach and enhancing its appeal during a time when basketball was still finding its place in American sports culture.

Walter Kennedy's Background

Born in 1920 in Brooklyn, New York, Walter Kennedy was not only a seasoned executive but also an influential figure in sports administration. Before assuming the role of commissioner, Kennedy held various positions both in the NBA and the NCAA. His extensive experience positioned him well to tackle the challenges facing the league during the 1960s.

Challenges Ahead for Walter Kennedy

One of the primary challenges that Walter Kennedy faced was the need to reduce the NBA's competition with college basketball and improve the professional game's popularity. His vision involved more rigorous marketing strategies and building relationships with television networks, which became crucial in establishing the game as a fixture in American households.

Key Achievements During Kennedy's Tenure

As commissioner, Walter Kennedy oversaw pivotal developments in the NBA's structure and governance.

Expansion of the League

Under Kennedy’s leadership, the NBA began expanding into new cities, introducing teams such as the San Diego Rockets and the Seattle SuperSonics. This expansion helped to grow the league's presence and fanbase significantly beyond its original markets.

Boosting Professional Basketball's Popularity

Walter Kennedy also championed the All-Star Game, not just as a showcase of talent but as a vital marketing tool for the league. The success of these All-Star events aided in elevating the profile of the entire league, drawing in new fans tired of traditional sports.

Fun Fact

Walter Kennedy's Unique Dual Role

Interestingly, Walter Kennedy was not just a commissioner but also a sports executive who served as the president of the NBA during his tenure. This dual role helped him implement policies effectively and reinforce the league's direction.