The Birth of Colour Television Advertising in the UK

The Historic Airing of the First Colour Television Commercial

The First Colour Commercial: Birds Eye Peas

On March 1, 1969, a significant milestone in the history of broadcasting occurred when the very first colour television commercial in the UK aired. The advertisement, promoting Birds Eye peas, was broadcasted on ATV in the Midlands during an episode of the popular puppet series, Thunderbirds. This event marked a transformation in how products were marketed and changed the face of advertising forever.

The Impact of Colour on Television Advertising

Prior to this revolutionary event, commercials were primarily seen in black and white, which limited their visual impact. The advent of colour television opened new avenues for creativity in advertising, allowing brands like Birds Eye to showcase their products in a vibrant and engaging manner. This first colour commercial set the stage for future advertisements, leading to a revolution in the marketing industry.

The Significance of the Event in Broadcasting History

The Role of ATV in Broadcasting History

ATV, which stood for Associated Television, was a major broadcasting company in the UK that played a pivotal role in the evolution of television. The network was one of the first to adopt colour broadcasting technology, making it a suitable platform for such a groundbreaking commercial.

Thunderbirds' Influence on the Launch

The popular Thunderbirds show, known for its innovative puppetry and special effects, provided an ideal backdrop for the debut of the first colour commercial. Viewers were already engaged in its exciting narratives, making them more receptive to the advertisement that followed. The marriage of quality content and strategic advertising proved to be a turning point in entertainment.

Fun Fact

The Popularity of Birds Eye Peas

Birds Eye peas have remained a staple in British households since their introduction, and the success of this commercial contributed significantly to the brand’s popularity. The vibrant colour presentation emphasized the freshness and quality of the product, making it a favorite among consumers.

Additional Resources

Recommended Reading on Colour Television and Advertising

For those interested in delving deeper into the history of colour television and advertising, consider reading "The TV Commercial: A History of the Television Advert" or "The Colour Revolution: How Colour Changed Advertising".