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[ Nov 3 ]
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Lyndon B. Johnson's 1964 Presidential Election Victory

36th US President Lyndon B. Johnson
US Vice President Hubert Humphrey

The Landslide Election of 1964

Lyndon B. Johnson's Historic Win

On November 3, 1964, Lyndon B. Johnson achieved a monumental victory in the presidential election, securing his position as the 36th President of the United States. Running against Republican candidate Barry Goldwater, Johnson won with a stunning 61.1% of the popular vote, compared to Goldwater's 38.5%. This landslide victory not only affirmed Johnson’s policies and vision for America but also reflected the public's desire for stability amid the turbulent social changes of the 1960s.

The Role of Hubert Humphrey

In this significant election, Hubert Humphrey was chosen as Johnson's running mate, serving as the Vice Presidential candidate. Humphrey, known for his strong stance on civil rights issues, played a crucial role in rallying support within the Democratic Party, especially among the progressive and liberal factions. His partnership with Johnson symbolized a united front in the face of national challenges.

The Political Context of the 1964 Election

The Climate of Change

The 1964 election took place against a backdrop of increasing civil rights activism and the looming threat of the Vietnam War. Johnson's continuation of President John F. Kennedy's vision focused on civil rights, poverty alleviation, and social programs labeled as the "Great Society". His message resonated deeply with voters who sought leadership during a time of significant social upheaval.

The Impact of Goldwater's Campaign

Barry Goldwater's campaign was characterized by a staunch conservative ideology, advocating for limited government and a stronger military stance. However, his views were often viewed as extremist, leading to fears about his potential presidency. The infamous "Daisy" ad, which implied the dangers of a Goldwater presidency, significantly impacted public opinion, portraying him as a threat to peace and stability.

Fun Fact

Lyndon B. Johnson's Landslide Victory

The 1964 election resulted in the largest margin of victory in the popular vote since Franklin D. Roosevelt's win in 1936, showcasing Johnson's immense popularity at the time. This election also expanded the Democratic majority in Congress, enabling Johnson to push forward with his "Great Society" initiatives.

Additional Resources

Recommended Reading on Lyndon B. Johnson

For those interested in exploring more about this pivotal period in American history, consider reading "Lyndon B. Johnson: Mastering the Presidency" by James A. Risen and "The Years of Lyndon Johnson: The Passage of Power" by Robert A. Caro. These works provide in-depth insights into Johnson’s presidency and the political landscape of the 1960s.