The Historic 1968 Presidential Election
Richard Nixon: The Republican Candidate
In the 1968 Presidential election, former Vice President of the United States Richard Nixon emerged as the Republican candidate, returning to political prominence following a previous loss in the 1960 election. His campaign promised to restore law and order amidst the social turmoil of the 1960s, addressing issues such as the Vietnam War and civil rights unrest.
Nixon vs. Humphrey and Wallace
Nixon faced off against Hubert Humphrey, the Democratic candidate who was serving as Vice President under Lyndon B. Johnson. A notable third-party candidate, George Wallace, ran as an Independent, advocating for states' rights and gaining significant support from Southern voters. Nixon capitalized on a divided electorate, positioning himself as the candidate of stability and change.
The Campaign and its Appeals
The Strategy of Richard Nixon
Richard Nixon’s strategy was multifaceted, focusing on appealing to a wide range of voters. He employed the slogan "Peace with Honor," reassuring voters tired of the Vietnam War. By emphasizing law and order, he catered to Americans concerned about rising crime and social unrest, framing his candidacy as a choice for peace and progress.
Humphrey’s Challenge
Hubert Humphrey faced an uphill battle as he sought to distance himself from the Johnson Administration’s controversial policies, particularly regarding the Vietnam War. His campaign aimed to maintain the Democratic base while attracting more moderate voices, but the fractures within the party made this a significant challenge.
Election Results and Historical Impact
The Victory of Richard Nixon
On November 5, 1968, Richard Nixon won the election decisively, capturing 301 electoral votes compared to Humphrey’s 191 and Wallace's 46. This victory marked a pivotal shift in American politics, leading to Nixon’s presidency which would have lasting impacts on the nation.
The Aftermath of the 1968 Election
Nixon’s presidency began amidst a nation looking for healing and direction, and he navigated a deeply divided political landscape. His administration would confront significant challenges, including the continuation of the Vietnam War and emerging social movements throughout the 1970s.
Fun Fact
Nixon's Campaign Headquarters
Did you know that Nixon's campaign headquarters was located in New York City's Rockefeller Center? The location symbolized his ambitions and connection to the influential political and financial corridors of power.
Additional Resources
Recommended Reading on Richard Nixon
For those interested in delving deeper into Richard Nixon's life and presidency, consider reading Nixonland by Rick Perlstein, which provides an in-depth look at Nixon's rise and the political landscape of the time.
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